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H&M

Project Type

Visual Merchandising Manager

Date

2023 - 2024

Location

Manchester, UK

At H&M, I led weekly re-hangs focused on specific departments, creating detailed floor plans, selecting samples, and curating outfits using Trend Theory principles. I styled mannequins to highlight current trends and aligned them with the Biggest Selling Products (BPs) for maximum impact. My work ensured the department remained fresh and visually engaging, driving customer interaction and boosting sales. Through these tasks, I honed my skills in garment presentation, trend clarity, and high-density displays, consistently contributing to business success.

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