CHOLA BRAND

For Chola’s campaign shoot, I conceptualized a unique narrative inspired by the brand’s ethos of freedom and movement, set against the backdrop of the quarantine. My vision explored the idea of a brand feeling trapped, cut off from creativity, as if losing oxygen in a confined space. Through self-portraits, I aimed to visually capture the struggle of maintaining creativity in isolation, reflecting Chola’s spirit of breaking free from constraints, even in challenging times.